There’s ‘free’ … and then there’s ‘FREE’!

There’s ‘free’ … and then there’s ‘FREE’!

The word ‘free’ is one of the most powerful trigger words in the English language. It grabs our attention and forces us to read on further. It is a marketing guru’s tool that many of them use to good effect. We, as consumers, are suckers though and when a lot of the claims of free … Continued


Variety is the spice of life!

Imagine if you happened to find yourself in conversation with an overseas visitor of any nationality who was a regular visitor to Ireland but who always came to the same place. What do you think your reaction would be? You’d most likely say that Dublin (or Cork or Kilkenny etc.) whilst beautiful and well worth … Continued


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