What is value and why is it more important than price? — Part 1

What is value and why is it more important than price? — Part 1

Before I answer that question, let me first state that the difference between value and price (a matter I’ll come to in a moment) really depends on the context in which the latter is being experienced. In recent years, more and more products and services have become increasingly commoditised, by which I mean that they … Continued



The beauty of Lourdes — How perceptions sometimes do us no favours.

As someone who has worked at the coalface of travel for more than 40 years, one phenomenon that I encountered on a regular basis was that of the over-expectation of clients concerning their resort, cruise or other holiday experience. On many occasions, such over-expectation was clearly the fault of the client themselves; building up an … Continued



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