If it sounds too good to be true — it most probably is!

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If it sounds too good to be true — it most probably is!

It’s that time of the year again when many people start thinking about booking their annual two weeks in the sun or long haul dream holiday and like so many decisions that people make nowadays, price is often a determining factor with cheaper being mistakenly confused for better. Aside from the oft-cited fact that price … Continued


Keeping the magic alive!

Every year in the weeks leading up to Christmas Day, conversation increasingly turns to the subject of whether or not we’ll get to experience a white Christmas. Sadly, because of the temperate latitude that we enjoy in Ireland that is a statistically unlikely event. There are, however, many many places around the world (and particularly … Continued


Where to go for next year’s holidays?

It’s a question that many people begin to ask themselves around this time of year; the plan being that they’ll book their next holiday once they get the expense of Christmas out of the way. The question of where often comes down to a few critical issues such as price, availability and accessibility. Next year, … Continued


Now that’s big!

As Irish consumers begin to vary their travel diet more and more, some of them are starting to discover the joys of cruising. Long considered the preserve of the `newly-wed, over-fed and almost dead’, cruising still suffers from an image problem — mostly, it must be said — in the eyes of those who have … Continued


There’s ‘free’ … and then there’s ‘FREE’!

The word ‘free’ is one of the most powerful trigger words in the English language. It grabs our attention and forces us to read on further. It is a marketing guru’s tool that many of them use to good effect. We, as consumers, are suckers though and when a lot of the claims of free … Continued


Variety is the spice of life!

Imagine if you happened to find yourself in conversation with an overseas visitor of any nationality who was a regular visitor to Ireland but who always came to the same place. What do you think your reaction would be? You’d most likely say that Dublin (or Cork or Kilkenny etc.) whilst beautiful and well worth … Continued


Is it just me?

Like most people, I love to travel and even though I do a lot of it, I never tire of the expectation, the excitement and the sheer joy of discovering new destinations and having new experiences. What I could well do without though is the hassle that is increasingly part and parcel of the ‘getting … Continued


Perception is reality

The news — e.g. the commentary that you see on the TV or read in newspapers and magazines is a commodity and just like any other kind of commodity it is perishable and thus must be sold by its sell-by date. By ‘sold’ I mean distributed or broadcast. Describing the ‘news’ as a commodity that … Continued


The thrill that is History!

I’m Irish and very proud to be so. I think that for such a small country, we’ve made a disproportionate impact on the global stage. Both our history and our mythology are extremely rich — as is our almost unique culture — some of which we share with our Celtic cousins. There are times though … Continued


All travel doesn’t have to be International!

I came into the travel business back in 1975 so I suppose that that makes me a 40-year veteran of the industry at this stage. Over the course of those 40 intervening years I have been blessed with the opportunity to travel all over the world and experience some of the most beautiful places on … Continued


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