Shoulder Season — the best time to travel in Europe?

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Shoulder Season — the best time to travel in Europe?

One of the fundamental rules of economics is the concept of supply and demand. The more people want something, the more that demand for the product or service drives up the price. Travel is no different in that respect to any other market, with the result that a room in a hotel in any resort … Continued


Luxury — Silver Muse by another name!

Like many words in the English language, there are many different definitions and interpretations of the word ‘luxury’. The website www.dictionary.com defines luxury as being ‘indulgence in and enjoyment of rich, comfortable, and sumptuous living. Something that is considered an indulgence rather than a necessity’. It also seems a fitting description of what I experienced … Continued



What is value and why is it more important than price? — Part 1

Before I answer that question, let me first state that the difference between value and price (a matter I’ll come to in a moment) really depends on the context in which the latter is being experienced. In recent years, more and more products and services have become increasingly commoditised, by which I mean that they … Continued



The beauty of Lourdes — How perceptions sometimes do us no favours.

As someone who has worked at the coalface of travel for more than 40 years, one phenomenon that I encountered on a regular basis was that of the over-expectation of clients concerning their resort, cruise or other holiday experience. On many occasions, such over-expectation was clearly the fault of the client themselves; building up an … Continued



The 10,000 Hour Rule.

One of the basic lessons that people tend to learn in life is that if you want to get a job done properly or get good advice, then you need to engage with someone who has built up their expertise over a long period and with some degree of repetition and refinement — whether that … Continued


What budgets reveal about how much we spend.

There have been several occasions in my life when money was tight and I had to literally count the pennies to make ends meet. Two of the things I had to discipline myself to do was work only with cash (the rationale being when it was gone, it was gone!) and record details of every … Continued


Would you like to win €2,500?

The phrase, ‘Lies, damned lies and statistics’ is generally attributed to have been coined by Benjamin Disraeli, the famous British Prime Minister. The standard definition of statistics is ‘the practice or science of collecting and analyzing numerical data in large quantities, especially for the purpose of inferring proportions in a whole from those in a … Continued


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