Why is it always about the price with travel arrangements?

Now in case you think that this is a stupid question, please bear with me for a moment. Price is of course extremely important — particularly for those who are on a budget — but I get the sense that people are increasingly focussing in on the price alone when comparing travel arrangements, products and services to the exclusion of all other metrics and that's not a good thing, particularly for the purchaser. Reason? It's

The art of getting a quote that is both competitive in price and relevant to your needs starts with gathering all the right information about what you want to do (or think you want to do!).