What is value and why is it more important than price? — Part 1

What is value and why is it more important than price? — Part 1

Before I answer that question, let me first state that the difference between value and price (a matter I’ll come to in a moment) really depends on the context in which the latter is being experienced. In recent years, more and more products and services have become increasingly commoditised, by which I mean that they … Continued


The Travel Agent Renaissance

Has the travellers’ love affair with the Internet finally peaked? Has it eventually dawned on consumers that all the best deals aren’t necessarily found online? Judging by a growing number of articles that have begun to appear in various mainstream publications both in Ireland and abroad over the course of the past 12 months, the … Continued


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