How competition benefits the consumer in more ways than you think!
When we think of competition, particularly in the consumer sense of the word, there is an unconscious assumption that we’re talking about price. Stiff competition certainly has a habit of regulating pricing and tends to ensure that no one player in the marketplace loses the run of themselves and starts raising their prices. Competition also benefits consumers in many other ways — some tangible and some not so tangible. In the case of the former,