What, exactly, is value?

The sage of Omaha, Warren Buffet, once famously said that ‘price is what you pay; value is what you get!’ He was talking about choosing stocks but the principle holds true for practically everything that is traded and travel arrangements are no different. The Internet is an amazing resource which millions of users benefit from and it is certainly a useful (albeit time-consuming) tool that consumers use when they are researching their next trip abroad.

Finding the best fare between point A and point B — how complicated can it be?

          The wonderful thing about technology is that it insulates us from reality a lot of the time. It makes complicated things appear simple. It takes the drudgery out of completing certain repetitive tasks. Unfortunately, it also causes us to underestimate such complexity and not fully appreciate what we're up against. Take travel for example, or more specifically, finding a fare — the optimum fare — between two points. Did you

Are you being played?

I have lost count of the number of times that I've been told that the days of the travel agent are gone and that — sooner or later — everyone will be making all their travel arrangements via the Net. Whilst I agree that more people are using the Internet, my experience is that they tend to use it primarily for what i would describe as 'commoditised' travel product — e.g. low cost carriers, hotel

How the role of the humble travel agent has changed in recent years.

Before the arrival of the Internet, everyone used travel agents to book their travel arrangements because agents were able to access information that was not generally accessible to your average traveller. The Internet changed all that and empowered consumers by enabling them to research and find all sorts of interesting 'goodies' online. This democratisation of  travel created the illusion in the minds of many consumers that they no longer needed travel agents and that they

The art of getting a quote that is both competitive in price and relevant to your needs starts with gathering all the right information about what you want to do (or think you want to do!).