Familiarity breeds contempt — why clichés become clichés!

Certain figures of speech such as the above mentioned 'Familiarity breeds contempt' only become clichés over time because, in essence, what they are saying is true and is being said in a very catchy, easy-to-remember way. Now, lest I get carried away with myself here on the finer points of language and semantics, the reason why I've headlined this particular article with the above cliché/saying/truism/whatever-you-want-to-call-it is because I was struck recently by the tendency we have in

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