In this always on, 24/7 world of ours where everyone is connected and has access to the seemingly limitless resource of all information online, it is easy to fall into the trap of believing that we are all experts because of that information. The reality though is that there is a big difference between information and knowledge. There is an old analogy that explains the difference between information and knowledge and explains that difference thus:
The art of getting a quote that is both competitive in price and relevant to your needs starts with gathering all the right information about what you want to do (or think you want to do!).