Why does it take a hurricane for consumers to appreciate the value of service?
Or an erupting volcano? Or an air traffic control strike? Or a computer systems failure (remember the infamous BA glitch earlier this year?) We’re all familiar with the old phrase ‘You get what you pay for’ and never has that cliché been more relevant than over the course of the past few weeks when Ryanair began its ‘drip drip’ release of announcements regarding sweeping flight cancellations across its entire network. The headlines have declared that
