What is value and why is it more important than price? — Part 1
Before I answer that question, let me first state that the difference between value and price (a matter I’ll come to in a moment) really depends on the context in which the latter is being experienced. In recent years, more and more products and services have become increasingly commoditised, by which I mean that they have come to be sold more by price point than by any other measurable criterion. (more…)
