‘Nownership’ — what is it and why travel agents should be happy about it!
It is expected that by next year, the combined spending power of Millennials (generally defined as people who were born between the years 1981 and 1996 — i.e. 23 to 38 years old) will represent a combined spending power of $1.4 Trillion. That’s a very big number indeed (see accompanying graphic to this week’s blog for visualisation! (more…)