And you thought it was all about the destination?
For many travelers, travel decisions are largely determined by the destination itself. Prague or Budapest? Australia or New Zealand? The USA or Canada? We choose places based on a multiplicity of criteria such as proximity, accessibility, cost, uniqueness, safety and a whole host of other qualities. Increasingly though, travelers (and experienced travelers in particular) are choosing destinations based more on what they can do when they get there. The destinations themselves still must tick
