What is value and why is it more important than price? — Part 2
Take me for example: I don’t particularly like Ryanair or their customer ethos but I do acknowledge that they — and low cost carriers like them — revolutionised the international aviation industry and thus allowed more of us to travel, and more often. Whilst I do put a value on comfort and convenience, I also put an almost equal value on cost so when the price differential is high and the length of time that