Nippon — Land of the Rising Sun

‘Nippon’ is the word that the Japanese use to describe their own country and the Kanji characters that represent the written form literally translate as ‘sun origin’. Even their national flag continues with this theme, representing, as it does, a red circle against a white background — or as one wit once described it: a Venn diagram indicating what percentage of Japan is actually Japanese, as the country has always famously been homogeneous and indeed

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The phrase, 'Lies, damned lies and statistics' is generally attributed to have been coined by Benjamin Disraeli, the famous British Prime Minister. The standard definition of statistics is 'the practice or science of collecting and analyzing numerical data in large quantities, especially for the purpose of inferring proportions in a whole from those in a representative sample' The bigger the sample, the greater the likelihood of the inferences that are drawn from that sample in

There’s ‘free’ … and then there’s ‘FREE’!

The word 'free' is one of the most powerful trigger words in the English language. It grabs our attention and forces us to read on further. It is a marketing guru's tool that many of them use to good effect. We, as consumers, are suckers though and when a lot of the claims of free this and that fail to live up to the hyperbole, we're left feeling foolish for having been duped — yet

The art of getting a quote that is both competitive in price and relevant to your needs starts with gathering all the right information about what you want to do (or think you want to do!).